https://nativewhy.com/about daily 0.75 2023-12-17 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1617816965989-OD9I1R6V16M40T6JRALN/nora_groetting.jpg About - About Nora Grøtting, founder of Native Why With degrees in Communication Design (BFA) and Business (MBA), 20 years+ experience in digital media, user centered design and creative strategy for global brands, Nora can help plan and evolve your communication, your products and the experiences they deliver. Since the early stages of the web, she has been designing user experiences that improve the consumer’s life and customer journey – or drive engagement. Nora works as a consultant for technology companies, agencies and directly for clients, in which case she can set up and coordinate multi-disciplinary teams. Nora’s approach is rooted in design thinking: she believes in innovation through experimentation (and validation) and collaboration in multi-disciplinary teams (including clients and customers). She seeks to first understand the business model, the brand and the customer. Having lived and worked in several, very diverse cities across the globe – Singapore, Teheran, Dubai, Nice, Casablanca, Milan, Los Angeles, San Francisco and now Hamburg – she embraces the cultural richness of the world we live in. https://nativewhy.com/home daily 1.0 2026-03-13 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641767716392-LRGBDC9X78WOJXEBKWPC/00_BOOTH.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641768011822-MGXI7HOBMXPGLN5XUCCL/nora_groetting_weconnect_ID_app.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641769361660-JI7OPMO8R18Q8FA15FI5/nora_groetting_METRO.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641769528555-IJS2IL3DG1TXM8TOJ9CY/Chefkoch_SMARTLIST.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641769650855-08BUAM4FNS6YJYBMVSM6/Title.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641769779608-QX8FB0CGGM7ZUOPKR2PS/mani_1600x1068_.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1641770869745-UUSJCGWIVPD9FTCEB1GO/CHIZA.JPG Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644173469032-AU1FJ81K0PPNFCATVN7L/Kontakt_LOWRES.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644368993158-SYKK6OTFBRLO8VAU9MEU/nora_groetting_true_luxury_villas_jump.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644369458221-I6XPVAK1N56026MB6IB5/nora_groetting_LIBRI.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1645377982122-N0HSA4L5PH58DSJ7GQK2/Manufactum_Newsletter_Native_Why.jpg Native Why https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/3cd161ee-19cb-402d-bb3c-a0132b08468b/nora_groetting_weleda_skinfood_visual.jpg Native Why https://nativewhy.com/volkswagen-weconnect-id daily 0.75 2023-12-17 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616060066816-BAP04TZVTLNQVQE29TB6/nora_groetting_weconnect_ID_app_B_3xiphone.jpg Volkswagen We Connect ID. https://nativewhy.com/metro-delivery-service daily 0.75 2023-12-18 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616090558922-0TXK51YODWMZ3K7BWVBN/METRO_field_study.jpg METRO Delivery Service - Field study A METRO customer filling out his METRO fax order form in a hurry, just a few minutes before the lunch crowd arrives. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615901559666-5KU10NWH9K8IYT4D4WUI/METRO_START_LIST_DETAIL.gif https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615901602415-WISWDSYRTY0NQK0GYRJO/METRO_LANGUAGES.gif https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615901802096-VQH4C3RHKAFVMMAV10T9/STORE_LISTS.jpg METRO Delivery Service https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615901854098-99HA9R7OE6JVZONCWCBS/METRO_START_iPad.JPG METRO Delivery Service https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615906535821-HA0U6MZ4ZF1TMF5U4YTP/COLORS_1.png METRO Delivery Service https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1615906564936-4GIJXPBT366QGIP3N36V/COLORS_2.png METRO Delivery Service https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644173809593-JULL5F2LQMPEZABNJECI/Desktop.jpg METRO Delivery Service - Roles & responsibilities While the MVP of this project focused on HoReCa clients, the next step was to bring these services to smaller B2B and B2C customers. Till Hinrichs and I created a concept and HiFi-prototype which integrates the efficient user experience built for HoReCa clients with the product features needed for a broader audience: various delivery options (e.g. Click & Collect), personalized promotions and relevant content. I helped recruit Till Hinrichs and Maik Ploigt for this ongoing engagement. Software engineering freiheit.com technologies UX/UI/Digital Brand Design Nora Grøtting UX/UI John Grøtting https://nativewhy.com/caramelized daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616005353491-Y1JCD8ZG6ZIPYML1QIP3/wand_links.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616005378236-ZLIGJ9DO07Y68C08PBOU/wand_mitte.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616005405400-RXS5HS16X2GXGZKRZ9X2/wand_rechts.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616426742298-36KHRR0SLLZ8H67HXNQ4/nora_groetting_caramelized_1.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616426796111-0KADGUNRJFJJI50XDUSO/nora_groetting_caramelized_4.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427556679-3YS8WLOSUP0PRCFPUU96/nora_groetting_caramelized_5.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427683968-J6X1GJJYMYID7WFJV7HH/nora_groetting_caramelized_7.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427731406-I4CIC4N9M4NUOMZTUI3O/nora_groetting_caramelized_9.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616426772068-YIELO4R47XB3ONEUCGL0/nora_groetting_caramelized_2.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616426820506-EH9XII085P8Z1H0NDVOL/nora_groetting_caramelized_3.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427660498-COYVU6A1GY8J0FTYGT88/nora_groetting_caramelized_6.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427706385-9QLKIBF289PCHJU4AKA1/nora_groetting_caramelized_8.jpg Caramelized at Frankfurt Book Fair https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616427748151-LB1NF4JROHNGOVV8EK0E/nora_groetting_caramelized_10.jpg Caramelized at Frankfurt Book Fair https://nativewhy.com/chefkoch-smartlist daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/214e6660-30dd-48af-8285-1e84a5e09e0f/list-addItem_01.png Chefkoch Smartlist Through machine learning the suggest chips become "smarter" over time, as the app gets to know the user. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/c418431d-4ac2-424a-a8ba-8167cbc967dc/list-addItem_02.png Chefkoch Smartlist The "add items to the list" mode feels like a messenger interface allowing one-handed touch gesture and voice control. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/fd9ef138-ef3f-4c26-b9e2-475447f92c99/list-addItem_03.png Chefkoch Smartlist The "smart" suggest chips are filtered while the user is typing. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/6c5edc13-7c86-4b53-8ca3-33f2c5a4835b/list-addItem_04.png Chefkoch Smartlist Smart chips also suggest quantities and attributes specific to the category. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/15f994a6-4314-4562-afe0-12c1f219a34e/list-addItem_05.png Chefkoch Smartlist Tapping on the "up" arrow puts the item (including quantities and attributes) on the shopping list. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/7fa5188b-af20-4061-aa79-ce3e2387fe88/list-addItem_06.png Chefkoch Smartlist An additional item can be added to the list. "Done" closes the input mode https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616071344187-VY6H8X1LBPRX1V7E9Y6G/Chefkoch_Smartlist_A.jpg Chefkoch Smartlist https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1616071395849-KZN0ISBR9YAXT89GL4G6/Chefkoch_Smartlist_B.jpg Chefkoch Smartlist https://nativewhy.com/libri daily 0.75 2026-03-04 https://nativewhy.com/true-luxury-villas daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/335cefe6-cb32-487e-8729-4e532056028f/03+START+SEARCH+SUGGEST.png True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/a25cafef-10c5-46f4-8bae-4b477def6bf8/XXL+REGION.png True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/de0d439f-8520-46a9-aed1-f2d541ee7e20/XXL+DETAIL+INFOS+OPEN.png True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/fb115792-08f9-4ccd-a390-8d048cedb273/XXL+SHARE+FROM+DETAIL.png True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/c6d9b674-b970-4469-9000-adf1433fc31e/XXL+CONTACT+FROM+DETAIL.png True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1619700183449-65IQDNRKO5SINNOD7JLV/01_START_S_XL.jpg True Luxury Villas https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1619700223044-GYMG01AOQ23KS282S6AU/02_SEARCH_S_XL.jpg True Luxury Villas https://nativewhy.com/mindandmethods daily 0.75 2023-12-17 https://nativewhy.com/privacy-policy daily 0.75 2022-02-06 https://nativewhy.com/impressum daily 0.75 2023-12-20 https://nativewhy.com/tchibo-ideas daily 0.75 2022-02-09 https://nativewhy.com/freiheit daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644170678136-LS1ONMPTBYRZ4BQBGNBP/freiheit.gif Brand Design for freiheit.com technologies https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1644172981396-69ODY5E228HDYHY3MTUI/iPad_2.jpg Brand Design for freiheit.com technologies https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/95d8a03b-eed5-400f-b3c1-a8bbd5ae7fdb/ALL_DEVICES_FREIHEIT.jpg Brand Design for freiheit.com technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/cef603ef-f68e-4955-8142-44d6005b1d68/Einladung.png Brand Design for freiheit.com technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/2281ff7e-0f08-46bb-9352-7886df9ce8f3/Popcorn.png Brand Design for freiheit.com technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://nativewhy.com/manufactum daily 0.75 2022-02-20 https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/335cefe6-cb32-487e-8729-4e532056028f/03+START+SEARCH+SUGGEST.png Manufactum https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/a25cafef-10c5-46f4-8bae-4b477def6bf8/XXL+REGION.png Manufactum https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/de0d439f-8520-46a9-aed1-f2d541ee7e20/XXL+DETAIL+INFOS+OPEN.png Manufactum https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/fb115792-08f9-4ccd-a390-8d048cedb273/XXL+SHARE+FROM+DETAIL.png Manufactum https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/c6d9b674-b970-4469-9000-adf1433fc31e/XXL+CONTACT+FROM+DETAIL.png Manufactum https://images.squarespace-cdn.com/content/v1/604b7eb853868526f1db00e4/1619700183449-65IQDNRKO5SINNOD7JLV/01_START_S_XL.jpg Manufactum https://nativewhy.com/work daily 0.75 2026-03-13 https://nativewhy.com/work/weleda monthly 0.5 2026-03-13