Peek & Cloppenburg

A new digital P&C

Native Why was brought in by freiheit technologies to lead a design team alongside the development of a new technical e-commerce platform. This team of in-house and external designers shaped the user experience and established a scalable design system, ensuring brand consistency and a seamless user experience across the evolving digital ecosystem. We worked in close collaboration with the P&C brand department while a rebrand evolved in parallel.

Client freiheit technologies
For Peek & Cloppenburg Düsseldorf
Native Why / Nora Grøtting (2021/2022)