
Caramelized at Frankfurt Book Fair
Caramelized was an app for passionate home cooks, which integrated beautifully designed Smart Cookbooks and recipes into one plattform. Intelligent tools like shopping lists and timers worked across all books. I had the pleasure of designing Caramelized's appearance at the Frankfurt Book Fair. As a newcomer in the market, Caramelized's goal was to establish themselves amongst publishers by showing innovation, quality and breadths – and to create awareness amongst consumers, grab passerby's' attention and to make people 'testdrive' the app.
I designed the booth featuring a twelve meter wide photo-printed back wall showing the entire Caramelized Collection with charming detail – and at the same time explained the app's features. The same design concept was applied to the brochures which also functioned as catalogues. iPads mounted onto a large wooden counter invited visitors to test the app. Authors came by and had photos taken in front of their cookbooks featured on the Caramelized wall – which served as content for a little Facebook campaign.
Contributors
Concept & design of exhibition booth and collateral material, copywriting in English and German: Nora Grøtting
Exhibition consultant: Andreas Dulz
Exhibition contruction: Isinger Merz