Volkswagen We Connect ID.
Connectivity for the new
fully electric ID. family
In 2020 Volkswagen launched its first two members of a new family of fully electric vehicles – the ID.3 and ID.4. The company’s ambitious goal is to finally bring e-mobility to the mass market. We Connect ID. is the companion app for this new generation of electric cars by Volkswagen. Ease of use was the most important UX principle when designing this app, since its audience is not only a small group of early e-mobility adopters, but everyone. The legal requirements were a challenge, however safety and privacy are values that are entrenched in the organisation and appreciated by customers.
App functions are currently optimized for the ID. family models and in the public version enable the user to remotely:
View the current battery level and remaining range
Start and stop charging
Search and find charging stations, check real-time availability and get detailed information about the charging stations and its providers, as well as plugs, charging speed and costs (including IONITY super chargers)
Set up and manage a We Charge tariff, manage your charging cards and view your charging history
Preclimatise your vehicle
Set departure timers for charging and climatisation
Send destinations to your vehicle
Contact your preferred dealer, 24 hrs roadside assistance or the Volkswagen support hotline
Roles & responsibilities
As an external consultant with freiheit.com Nora Grøtting’s roles and responsibilities included:
Discovery & Value Proposition Design, Qualitative Research and Benchmarking
UX (User Flows, Prototyping, Testing)
User Interaction & Interface Design
Close collaboration with the product and engineering teams (Flutter, iOS and Android), enabling of agile processes, onboarding of new team members within the design team
Guidance Board member of the new VW Brand Design App Styleguide