The Chefkoch Smartlist

Chefkoch is Europe’s largest cooking plattform, with more than 20 million unique users seeking inspiration every month. Chefkoch’s “why” is the belief that cooking for each other and enjoying meals together creates happiness. Its mission is to enable these moments of happiness at every stage of the cooking cycle. In 2018 Chefkoch decided to launch a product that would ease the process of shopping for ingredients. With a lot of shopping list apps already out there, the Chefkoch shopping list needed to be extremely easy to use and “smart”. When helping with repetitive tasks in every day life, the devil is in the details! Chefkoch turned to freiheit.com with the ambitious goal to launch a smart app within three months.

A nimble interdisciplinary team – consisting of software engineers, UX/UI designers and the product owner – worked together in every step of the process: benchmarking, building a working prototype within a month, conducting user testing, defining & prioritising the product roadmap and releasing an MVP for iOS and Android within three months.

Smartlist features included:

• Machine learning built in - the app become smarter the more you use it

• Fast and easy “add-to-list” input via voice control or “smart” suggest chips (enabling one-handed use)

• “Smart sort” for easy check-off: organises list items into categories, while also taking the users typical store walkways into account

• Recipe suggestions based on your shopping behaviour – the recipes’ ingredients can be easily added to lists

• Apple watch and other mobile devices

• Sychronization of shopping lists with family & friends

• Offline mode

Chefkoch later decided to cooperate with Bring!, uniting the best of both apps. Hence, former Smartlist features can now be used inside the Bring! app.